GameStop opens inaugural tournament center

[TTR Dr Payne]

http://www.joystiq.com/2007/12/11/ga...nament-center/

GameStop opens inaugural tournament center

36 Comments by James Ransom-Wiley Dec 11th 2007 7:30PM
Filed under: Culture, Competitive Gaming, Business
high five
GameStop has finally found a way to exploit those pesky loiterers through its latest PR initiative to open a new class of hybrid retail locations. No, corporate hasn't altered its strategy from making green to 'going green,' rather these new super structures will feature a "tournament center," in addition to a standard retail store, where the usual kiosk crew is no longer an obstacle, but the star attraction. San Jose will serve as the testing ground for the new tournament series where the first of these combination stores opened today with 24 networked gaming stations, each equipped with a plasma display. Competition will be hosted "most weekends" starting with a Madden tourney on Saturday. Winner takes home goes next door for a $1,000 GameStop shopping spree. Losers wait for winner in the parking lot.